An independent voice, trusted by the trade.
Twenty-five years of honest wine writing, read by the people who actually buy, collect and cellar. Highly engaged audience, of serious intent.
“Every day I open bottles of wine at my office and think: this is someone's land, someone's story, someone's heart.”
Three reasons the right businesses keep coming back.
The right people
Visitors here are buyers, collectors and industry professionals actively deciding what to buy, where to visit, and what to cellar. Not browsers. Buyers.
A trusted voice
Twenty-five years of independent, credible wine writing. No affiliations that compromise the work. That trust transfers to whoever it stands beside.
Flexible opportunities
Banner advertising, event partnerships, creative campaigns, collaborations and product alliances — shaped around what suits your business and this readership.
Recent covers.
Top reviews run as a designed magazine feature on the front page — as well as a designed list entry. This is the standard of presentation a partnership sits alongside.
Campbell Mattinson
Former chief editor of the Halliday Wine Companion, former editor of Halliday magazine, former editor of Australian Sommelier Magazine, and founder of The Winefront.
Author of six books on wine, four of them bestsellers, including the award-winning The Wine Hunter — plus the bestselling novel We Were Not Men.
Shaped around your business, not a rate card template.
Advertising
Display placement across the site, positioned in front of readers actively researching what to buy.
Content partnerships
Collaborative features, sponsored travel and photography essays, brand storytelling shaped by an independent hand.
Event partnerships
Tastings, launches and festival coverage — Mattinson on the ground, camera and pen both.
Photography licensing
Winemaker portraits, vineyard and travel photography, licensed for your own use.
Queue-jumping, not a guarantee.
The Fast-Track Review Service moves a wine to the front of the tasting queue. It does not buy an outcome. If a wine isn't good enough to review, it isn't reviewed — and the fee is refunded. This distinction is what makes every score on this site worth something, to readers and partners alike.
Let's talk about what fits.
Get in touch with a short outline of what you have in mind — I'll come back with ideas that suit both your business and this readership.
Start the conversation