Blog Post Title One

Written By Campbell Mattinson

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Campbell Mattinson

This article was written by Campbell Mattinson, founder of The Winefront and mattinson, and former chief editor of Halliday.

When you pick up a wine book and see thousands of top-scoring wines, it’s hard to know which wine to choose. Mattinson guides you through this maze, giving you an honest view of the best Australian wines, the best wine stories, the best wine producers, the best value wines and simply, the best tasting wines. Importantly, Mattinson will tell you about the top-rated wines and also about the underrated wines. In short, Mattinson knows Australian wines inside and out.

Mattinson has been a photo-journalist since 1987. For the past 25 years he’s been a voice that you can trust when you’re looking for the best wines. He’s the only Australian to have won the Australian Wine Communicator of the Year Award more than once. He’s a past winner of a Louis Roederer International Wine Media Award, and is the author of the award-winning book The Wine Hunter. He’s not afraid to put a score beside a wine. But what he’d rather do, is tell you the wine’s story.

https://www.campbellmattinson.com