For the past 25 years Campbell Mattinson has been helping people find the best wines, for the best reasons. He’s the former chief editor of Halliday Wine Companion and is the founder of leading Australian wine review site, The Winefront. In 2022 he published a novel. He’s both a wine critic and a writer, which means that he’s happy to put a score on a wine, but he’s even happier when he’s telling its story.

His Mattinson. site started out as an online wine magazine but has slowly broadened into wine travel, spirits and photography. This site has hummed along for a decade but was refreshed to its current form in May 2024; unique visits to this site grew 3194% (amazing but true) year-on-year (June 2024 to June 2025) as a result of this refresh.
Basically, this Mattinson. site’s audience is doubling every 3-4 months. July 2025 was a new site record for unique visitors. So too was August 2025. And September 20025. And October 2025. There are now more than 200,000 unique visitors to this site each year, at a clip of over 20,000 per month.

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Campbell Mattinson has been a journalist since 1987, and has worked in the media ever since. He’s written on wine for over 25 years. He’s won awards as a writer of both fiction and non-fiction, as a photographer and as a filmmaker.

If you want to know more about Campbell Mattinson, visit the Bio page.