Campbell Mattinson is the former chief editor of Halliday Wine Companion (magazine and annual best-selling guide book) and is the founder of Australia’s most active wine review site, The Winefront. He’s a multi-award-winning author, wine journalist, photographer and filmmaker.
His Mattinson. site started out as an online wine magazine but is slowly broadening into travel, spirits and photography. The Mattinson. site remains at heart an outlet for wine stories. This site has existed for 10+ years but 2024 was its watershed; unique visits to this site have grown 3194% (amazing but true) year-on-year (as of June 2025). February 2025 saw a new record number of unique visitors to this site. A new record was then set in May 2025. June 2025 looks like setting a new record afresh.
This site is hand-made, thoughtful, real and free-flowing. The fact unique visitor numbers to this site are booming is heart-warming.
What the above increase in traffic says is – especially given the fall of various traditional wine magazines, wine columns and wine information outlets over the past decade – that there’s a keen appetite for a new wine media outlet. Australia and the world needs another place where wine/food/travel stories can be presented and told, both well and if necessary, at length.
Campbell Mattinson has been a journalist since 1987, and has worked in the media ever since. He’s written on wine for over 25 plus years. This site will soon be boosted by the launch of Australian Wine Traveller Magazine.
If you want to know more about Campbell Mattinson, visit the Bio page.
