The ugly beauty of graphic design

None of these designs are my work obviously - I’m not a graphic designer - but because these were my books, I was always a bit too close to them to have a proper view on their cover designs. I never liked the colour choices of the first two, despite it being a ‘Big Red Wine Book’, though I recall really quite liking the orange design on the 2010/2011 edition. Time offers perspective. I’m not sure that any of them have aged well though my views on the first one - with the big R - which was by far my least favourite back then, have changed a bit. I can now see what the designer was going for there. I still don’t like it. But I can see that it was an attempt to break the mould, which I respect. The orange one is highly derivative but it works.

Campbell Mattinson writes for The Winefront.

Campbell Mattinson

Campbell Mattinson has been an independent journalist, wine critic and photographer for forty years. He founded The Winefront, is a former chief editor of the Halliday Wine Companion (and former editor of Halliday magazine), and is the only Australian to have won the Australian Wine Communicator of the Year Award more than once. He is 100% independent, and tastes between 5,000 and 10,000 wines each year, blind and in comparative brackets as often as is practicable.

More about Campbell Mattinson

Mattinson is also the founder of the Mattinson Photography business.

https://www.campbellmattinson.com
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