The ugly beauty of graphic design

None of these designs are my work obviously - I’m not a graphic designer - but because these were my books, I was always a bit too close to them to have a proper view on their cover designs. I never liked the colour choices of the first two, despite it being a ‘Big Red Wine Book’, though I recall really quite liking the orange design on the 2010/2011 edition. Time offers perspective. I’m not sure that any of them have aged well though my views on the first one - with the big R - which was by far my least favourite back then, have changed a bit. I can now see what the designer was going for there. I still don’t like it. But I can see that it was an attempt to break the mould, which I respect. The orange one is highly derivative but it works.

Campbell Mattinson writes for The Winefront.

Campbell Mattinson

This article was written by Campbell Mattinson, former chief editor of the Halliday Wine Companion book, former editor of Halliday magazine, former editor of Australian Sommelier Magazine and founder of the highly respected The Winefront site.

Mattinson has been an independent wine critic and photo-journalist since 1987. He’s the only Australian to have won the Australian Wine Communicator of the Year Award more than once. He’s a past winner of a Louis Roederer International Wine Media Award; is the author of the award-winning book The Wine Hunter; and is the author of the best-selling novel We Were Not Men. He’s also a winner of a St Kilda Film Festival Award (as writer-director) and is a former winner of the prized Best Australian Sports Writing Award.

Mattinson, who is 100% independent, puts a score out of 100 on every wine that he reviews. But what he’d rather do, is tell you the wine’s story.

https://www.campbellmattinson.com
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