Marta Vidal Makes History as First Woman to Lead the CAVA DO
Marta Vidal has been elected President of the CAVA Designation of Origin. This is the first time a woman has ever been elected to this position.
Vidal takes on the challenge with the aim of fostering a shared vision for the sector in order to position Cava “where it truly deserves to be”.
Vidal also expressed her gratitude for the trust placed in her by the General Assembly of the Regulatory Council’s – headquartered in Vilafranca del Penedès – which is composed of an equal number of representatives from the production and winemaking sectors. Vidal emphasised that she “takes on this responsibility with enthusiasm, humility, respect and an absolute commitment to the future of Cava”.
The Penedès region – the production and spiritual home of Cava – became in 2025 the first major wine region in the world to be entirely organic, both in the growing and in the making.
Marta Vidal, born in the Penedès region, holds a degree in Business Administration and Management. She has spent her professional career in banking, holding senior management positions. Since 2017, she has served as CEO of Vallformosa, a winery with over 150 years of history located in Vilobí del Penedès (Barcelona), with the challenge of transforming and professionalising its business model.
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Campbell Mattinson is the founder of The Winefront business and is the former chief editor of Halliday Wine Companion. He’s published five books on wine, four of them bestsellers. He’s the only person to have won the Australian Wine Communicator of the Year Award more than once.
