Fifty Years of Wynns Black Label Cabernet — A Vertical Tasting

In 2004 I attended one of the most remarkable wine events of my life. It was a full vertical of Wynns Black Label Cabernet Sauvignon, starting (incredibly) with the 1954 vintage release. In the process of tasting fifty years of this Coonawarra cabernet legend, I learned some remarkable facts.

Originally published in 2005/2006.

When winemaker Wade made the 1979 Wynns Coonawarra Estate Black Label Cabernet Sauvignon, it was a 12,000 case blend. But not for long. Just before it was bottled, he was ordered to transform that blend into a 30,000 case blend, then forced to stretch that year’s Hermitage (shiraz) to similar limits. That simple anecdote tells a lot of what Wynns cabernet sauvignon is and pretty much always has been: a product of corporate design. When it is said that the Wynns cabernet of today is not what it once was, it is a statement not so much of the wine but of the person saying it. Wynns cabernet today is what it always has been: a commercial blend of remarkable, enduring quality, capable of taking a good deal of age and of soaring to impressive heights. What it has never been is a limited run, only-the-best-will-do undertaking – it has always been the right product at the right price. As someone who has bought and enjoyed this wine by the dozen many times over across several decades: blessed be that truth.

When you sit down and taste through the whole damn lot of Wynns cabernets – all fifty years of them – the effect is simple but significant: it stops any urge for knee-jerk reactions. If you’re worried about the quality or direction of Wynns cabernet today, don’t be. As a sweep of sweeping statements: Wynns cabernet was remarkably good in the 1950s; was even better in the 1960s as it built greater palate weight; fell away in the 1970s as a great reef of newly planted vineyards came on stream; and then produced some of its finest wines in the early to mid 1980s (the 1982 and 1986 vintages in particular.). Again it’s a sweeping statement but the Wynns cabernet wines of the second half of the 1980s tended to be clobbered by oak.

After 1991, Wynns Black Label Cabernet underwent the same kind of significant expansion that it had in the 1970s – though this time it better managed the transition to higher volumes, with greater consistency and far, far better management of tannins. By the end of the 1990s and into the early 2000s every vintage was good, though to some extent no vintage was outstanding.

This will soon change again. Wynns cabernet has always risen and fallen to the demands of the market: it’s a wine whose quality breathes in and out. It’s now in the process of breathing quality back in, as it did in the 1960s, and the 80s, and the early 90s.

To give a very simple idea though of how important and how remarkable Wynns cabernet is: in 1998, Wynns cabernet sauvignon was an 80,000 case blend, produced off vines with an average vine age of over twenty-five years.I dare say the world doesn’t produce too many 80,000 case cabernets averaging that vine age that then need ten to fifteen years bottle age to sing – and which just about everyone can afford to buy. No wonder it holds such a legendary place in Australian wine.

Not that it always seemed this would be the case. Wynns’ first winemaker (under the Wynns name) was the then 21-year-old Ian Hickinbotham, who helped convince David Wynn to buy the estate in the first place. It’s fair to say that making a legendary wine was not in Ian Hickinbotham’s thinking: ‘Wynns had the stink of failure about it, and no one in the local community wanted to even work for it. The only way I could get labour at vintage was that I played footy for Penola, and was able to enlist seventy folk from the footy club to help get the vintage started.’

Hickinbotham picked the grapes not when they were at optimum ripeness, but when he could get the labour to do so. Because it was all hand-picked it also took a good long while to get it all in. Much of the fruit was picked underripe, at low Baume, then aged in big wooden vats. The wines had high natural acidity as a result, which partly explains their longevity. Acidity is a preservative.

Shortage of labour wasn’t the only challenge.

‘There was no electricity. We had no method of analysis. There was no refrigeration’ – and on that point, not a great deal had changed by 1978, when John Wade arrived. He came to find that refrigeration still hadn’t reached Wynns Coonawarra, which made for very warm ferments – so warm that one year some wag stuck a ‘Monbulk Jam’ sticker onto one of the fermentation vats, because at times it seemed like that’s what they were making.

Wade recalls: ‘We’d go from fourteen Baume to zero in twenty-four hours, that’s how hot the ferments were running. I wasn’t too happy with this of course. And with such short fermentations, there wasn’t much time for the winemaker to try things.’

Wade also admitted that during the late 1970s and early 1980s, the winemaking team at Wynns was ‘champing at the bit’ to get access to new oak, and when it finally came the team attacked it with relish – to the detriment of some wines, particularly to the John Riddoch line of cabernets. This, of course, does not apply to either the 1982 Wynns John Riddoch cabernet or to the 1982 Wynns Black Label cabernet, both of which are now drinking superbly, in a balanced, low-alcohol style. They are both beacons of what Australian and Coonawarran wine can be.

That word, balance, is the catchcry of today’s Wynns winemaking team, who now have their work cut out to build the wine’s esteem back to its former level. They will do so, but it will be no easy task – the wine market today is not like it has ever been. What Wynns has on its side though is real-life history and a swag of red-soiled vineyards. Wynns also has on its side an exceptional winemaker in [Official Legend of Australian Wine] Sue Hodder, who having been at the helm for ten years now, has the ability to both assert her control and make her mark.

Hodder, interestingly, grew up in Alice Springs. She knows red soils – she moved south, but kept her colours the same. ‘Wynns Black Label should fundamentally be our most important wine. It should be a full-bodied style, based on dark fruit. The absolute number one character though is the tannin profile.’

Talking of importance – drink a bottle of the 1991 Wynns Coonawarra Cabernet Sauvignon and know that you have importance and a whole lot more in your glass. It makes cabernet, and beauty, look easy.

I also wrote about [Wynns John Riddoch Cabernet – 40 Years, Vertical Tasting]

Wynns is a Mattinson 10-Star Winery – Campbell Mattinson’s highest honour.

Campbell Mattinson

This post was written by Campbell Mattinson. Mattinson is a former chief editor of the Halliday Wine Companion book, former editor of Halliday magazine, former editor of Australian Sommelier Magazine and founder of The Winefront business. He is the author of five books on wine – four of which were bestsellers (The Wine Hunter, the Big Red Wine Book 2008, the Big Red Wine Book 2009, and the Big Red Wine Book 2010).

Mattinson is also the founder of the Mattinson Photography business.

Campbell Mattinson has been an independent journalist, wine critic and photographer for forty years. He’s the only Australian to have won the Australian Wine Communicator of the Year Award more than once. He’s a past winner of a Louis Roederer International Wine Media Award; is the author of the award-winning book The Wine Hunter; and is the author of the best-selling novel We Were Not Men. He’s also a winner of a St Kilda Film Festival Award (as writer-director) and is a former winner of the national Best Australian Sports Writing Award. In 2026 three of his photographs were short-listed for the World Food Photography Awards.

Campbell Mattinson, who is 100% independent, has tasted between 5000 and 10,000 wines each and every year for the past 25 years. He tastes blind, in comparative brackets, as often as is practicable.

Campbell Mattinson is a journalist, a photographer, a filmmaker and a wine critic. In all of these mediums his prime motive is to tell people's stories.

https://www.campbellmattinson.com
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