Jo Marsh

Jo Marsh – the winemaker and founder of the Billy Button wine business – is a force of nature, a force of good, and a force of great wine. Her generosity, spirit, excellence and energy knows no bounds, in the best of ways. As one of her winemaking colleagues once said to me, “she’d give you the shirt off her back”. She’s widely admired and widely respected, as a general statement, but her wines in the glass are both these things too. Every Billy Button wine is worth buying, worth drinking and worth savouring.

When I was first getting in to photography, Jo Marsh invited me to her winery. She wanted to show me her wines and I was grateful for that. But she also knew that I’d like the opportunity to take some pics, and to practice ‘portrait’ photography. That is, she tried to help me out, which is so very Jo Marsh. I can’t think of any other winemaker who would make the same connection, and/or offer the same help.

As it turns out, I love this image. I didn’t really know what I was doing as a photographer at the time but I love the result, love the light, love the calm strength, and love the Beethoven t-shirt – the latter of which seems so very apt for a portrait of the creative whirlwind that is Jo Marsh.

This image was taken on a Fujifilm X-T3 camera with a Fujifilm 35mm f1.4 lens, taken at f2.2. I’ve gone through a lot of cameras since, but I still have the X-T3, and still have the 35mm f1.4 to go with it. It’s a camera combo with character, which is why I maintain such an affection for it.

 
Campbell Mattinson

This post was written by Campbell Mattinson. Mattinson is a former chief editor of the Halliday Wine Companion book, former editor of Halliday magazine, former editor of Australian Sommelier Magazine and founder of The Winefront business. He is the author of five books on wine – four of which were bestsellers (The Wine Hunter, the Big Red Wine Book 2008, the Big Red Wine Book 2009, and the Big Red Wine Book 2010).

Mattinson is also the founder of the Mattinson Photography business.

Campbell Mattinson has been an independent journalist, wine critic and photographer for forty years. He’s the only Australian to have won the Australian Wine Communicator of the Year Award more than once. He’s a past winner of a Louis Roederer International Wine Media Award; is the author of the award-winning book The Wine Hunter; and is the author of the best-selling novel We Were Not Men. He’s also a winner of a St Kilda Film Festival Award (as writer-director) and is a former winner of the national Best Australian Sports Writing Award. In 2026 three of his photographs were short-listed for the World Food Photography Awards.

Campbell Mattinson, who is 100% independent, has tasted between 5000 and 10,000 wines each and every year for the past 25 years. He tastes blind, in comparative brackets, as often as is practicable.

Campbell Mattinson is a journalist, a photographer, a filmmaker and a wine critic. In all of these mediums his prime motive is to tell people's stories.

https://www.campbellmattinson.com
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