Sierra Reed

I took over 350 photos of winemaker Sierra Reed and I’d be the first to admit that I’m not entirely happy with any of them. None of them make me nod and say, That’s Sierra. She’s a force to be reckoned with, a force of wine good, but so far the substance of that force has eluded my camera. I would, if I could, argue that Sierra is not entirely capture-able but then, James Broadway’s image of Sierra from some years back manages just that.

That said, I’m not a great fan of bright green colours in photographs, a problem given that vineyards are often involved. But the harmony of the colours in the image above do work surprisingly well. And Sierra’s pose comes across as wonderfully proud, and powerful, and true to who she is.

I do appreciate the negative space of the image of Sierra, in her winery, below. This is the kind of image that gets lost in a modern social media world but as a print or served larger it would come into its own.

Campbell Mattinson

This article was written by Campbell Mattinson, former chief editor of the Halliday Wine Companion book, former editor of Halliday magazine, former editor of Australian Sommelier Magazine and founder of both The Winefront site (founded in 2002, and the home of Australia’s best Australian wine reviews) and Mattinson Photography.

Mattinson has been an independent journalist, wine critic and photographer since 1987. He’s the only Australian to have won the Australian Wine Communicator of the Year Award more than once. He’s a past winner of a Louis Roederer International Wine Media Award; is the author of the award-winning book The Wine Hunter; and is the author of the best-selling novel We Were Not Men. He’s also a winner of a St Kilda Film Festival Award (as writer-director) and is a former winner of the national Best Australian Sports Writing Award.

Mattinson, who is 100% independent, puts a score out of 100 on every wine that he reviews. But what he’d rather do, is tell you the wine’s story.

https://www.campbellmattinson.com
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